Celebrating a Legacy of Elegance Since 1990
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Celebrating a Legacy of Elegance Since 1990

by Hanayen Fashion on Oct 05, 2025

In 1990, Hanayen was born with a vision to redefine modest fashion through elegance, craftsmanship, and authenticity. From our first boutique in Dubai to becoming a luxury destination for abayas, Hanayen’s journey reflects dedication, innovation, and timeless beauty.

A Story Woven with Passion

For more than three decades, Hanayen has been passionately creating and producing our products, including abayas, sheilas, hijabs, jalabiyas, and niqabs in the UAE. Each design is born from imagination and meticulous attention to detail, from the initial sketch to the final handcrafted finish all made within our own factory by skilled artisans who transform our ideas into timeless creations.
By keeping production in-house, we uphold the highest standards of quality, guaranteeing that every abaya reflects the elegance, comfort, and sophistication synonymous with the Hanayen name.

Luxury in Every Thread

We believe true luxury starts with exceptional materials. That’s why Hanayen sources only the finest fabrics from Korea, Japan, Italy, and France, known for their durability, texture, and flow.
Each fabric is carefully selected to complement the modern Khaleeji woman’s lifestyle, light, breathable, and elegant enough for any occasion. From rich Neda textures to flowing chiffon and soft satin finishes, every detail contributes to a masterpiece of modest fashion.

The Sparkle of Swarovski

Hanayen’s partnership with Swarovski reflects our shared passion for excellence and sophistication. Our Swarovski-embellished abayas combine the brilliance of Austrian crystals with the artistry of our designers, creating signature pieces that exude luxury and femininity.
Each crystal is hand-placed with precision, turning every abaya into a piece of wearable art, radiant, refined, and unforgettable.

From Dubai to the World

What began as a local atelier has grown into an international name in modest wear. With flagship stores in Dubai Mall, Mall of the Emirates, City Centre Mirdif, City Centre Deira, and Mall of Oman, and a global e-commerce platform, we continue to share the beauty of Hanayen with women worldwide.
Our collections celebrate both tradition and modernity, offering timeless elegance for those who appreciate craftsmanship and quality.

A Future Inspired by Heritage

As we celebrate Hanayen’s anniversary, we honor our past and embrace the future. Our journey is a tribute to every woman who chose Hanayen a brand built on trust, beauty, and innovation.
With every stitch, crystal, and design, we promise to continue our legacy crafting luxury abayas that tell the story of elegance, modesty, and empowerment.

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